PROMOTIONAL STATISTICS

Apparel

  • Wearables are the top promotional products.

  • Male consumers are more likely to own shirts and caps.

  • Promotional apparel allows your brand to continually stimulate two out of 5 of a consumer's senses (sight and touch).

 

Bags

  • Decorated bags are viewed nearly 6000 times in a lifetime.  

  • If a promotional bag cost you $20, at 6000 views that's $0.003 per view.

  • 31% of US consumers own a promotional bag. 

  • Women consumers are more likely to own bags.

 

Caps

  • Decorated caps get seen over 3000 times in a lifetime. 

  • If that hat cost you $20, at only 3000 views that's $0.007 per view.

  • Male consumers are more likely to own shirts and caps.

 

Outerwear

  • 15% of people in the midwest own logoed outerwear.

 

Polos

  • Polos generate of over 2300 impression in their lifetime.

  • Currently, regarding polos, Safety yellow, light pink, and purple are the most searched for colors

  • 65% of consumers own promotional polo shirts

  • Gen Xers own an aveage of 3 promo polos

 

General

  • 8 in 10 people own between 1 and 10 promotional products.

  • 85% of people did business with a brand after recieving a promotional product.

  • 55% of the time promotional products create a more favorable impression of that organization.

  • Adding a promotional product to your media mix increases it's effectiveness by up to 44%.

  • Promotional products draw as much as 500% more referrals from satisfied customers than an appeal letter alone.

  • 48% or consumers would like to receive  more promotional items.

  • 89% of consumers can recall the advertiser on a promotional product they recieved in the last 2 years.

  • 7 in 10 brands consider promotional products mostly or always effective in achieving marketing goals.

  • 79% of consumers researched the brand they recieved the promotional product from. 

  • 83% of consumers are more likely to do business with the brand that gave them a promotional product.

  • Promotional products gave 82% of consumers a more favorable impression to that brand .

  • 81% of consumers keep promotional products for over a year.  41% 1-5 years.  22% 6-10 years.  18% 11 or more years.

  • 9 in 10 consumers recall the branding on a promotional product they were given.

  • 8 in 10 recall the messaging on a promotional product they were given.

  • 7 in 10 recall the call to action of a promotional product they were given.

  • Promotional products are ranked the #1 most effective form of advertising to prompt action across all generations, over broadcast, online, print, and mobile.

  • Top 3 reasons people keep promotional products,: fun, functional, trendy

  • 10-15% of those 17-35 go out of their way to avoid traditional advertising methods

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