PROMOTIONAL STATISTICS

Apparel

Wearables are the top promotional products.
Male consumers are more likely to own shirts and caps.
Promotional apparel allows your brand to continually stimulate two out of 5 of a consumer's senses (sight and touch).

Bags

Decorated bags are viewed nearly 6000 times in a lifetime.
If a promotional bag cost you $20, at 6000 views that's $0.003 per view.
31% of US consumers own a promotional bag.
Women consumers are more likely to own bags.

Caps

Decorated caps get seen over 3000 times in a lifetime.
If that hat cost you $20, at only 3000 views that's $0.007 per view.
Male consumers are more likely to own shirts and caps.

Outerwear

15% of people in the midwest own logoed outerwear.

Polos

Polos generate of over 2300 impression in their lifetime.
Currently, regarding polos, Safety yellow, light pink, and purple are the most searched for colors
65% of consumers own promotional polo shirts
Gen Xers own an aveage of 3 promo polos

General

8 in 10 people own between 1 and 10 promotional products.
85% of people did business with a brand after recieving a promotional product.
55% of the time promotional products create a more favorable impression of that organization.
Adding a promotional product to your media mix increases it's effectiveness by up to 44%.
Promotional products draw as much as 500% more referrals from satisfied customers than an appeal letter alone.
48% or consumers would like to receive more promotional items.
89% of consumers can recall the advertiser on a promotional product they recieved in the last 2 years.
7 in 10 brands consider promotional products mostly or always effective in achieving marketing goals.
79% of consumers researched the brand they recieved the promotional product from.
83% of consumers are more likely to do business with the brand that gave them a promotional product.
Promotional products gave 82% of consumers a more favorable impression to that brand .
81% of consumers keep promotional products for over a year. 41% 1-5 years. 22% 6-10 years. 18% 11 or more years.
9 in 10 consumers recall the branding on a promotional product they were given.
8 in 10 recall the messaging on a promotional product they were given.
7 in 10 recall the call to action of a promotional product they were given.
Promotional products are ranked the #1 most effective form of advertising to prompt action across all generations, over broadcast, online, print, and mobile.
Top 3 reasons people keep promotional products,: fun, functional, trendy
10-15% of those 17-35 go out of their way to avoid traditional advertising methods