PROMOTIONAL STATISTICS

Apparel

• Wearables are the top promotional products.

• Male consumers are more likely to own shirts and caps.

• Promotional apparel allows your brand to continually stimulate two out of 5 of a consumer's senses (sight and touch).

Bags

• Decorated bags are viewed nearly 6000 times in a lifetime.  

• If a promotional bag cost you $20, at 6000 views that's $0.003 per view.

• 31% of US consumers own a promotional bag. 

• Women consumers are more likely to own bags.

Caps

• Decorated caps get seen over 3000 times in a lifetime. 

• If that hat cost you $20, at only 3000 views that's $0.007 per view.

• Male consumers are more likely to own shirts and caps.

Outerwear

• 15% of people in the midwest own logoed outerwear.

Polos

• Polos generate of over 2300 impression in their lifetime.

• Currently, regarding polos, Safety yellow, light pink, and purple are the most searched for colors

• 65% of consumers own promotional polo shirts

• Gen Xers own an aveage of 3 promo polos

General

• 8 in 10 people own between 1 and 10 promotional products.

• 85% of people did business with a brand after recieving a promotional product.

• 55% of the time promotional products create a more favorable impression of that organization.

• Adding a promotional product to your media mix increases it's effectiveness by up to 44%.

• Promotional products draw as much as 500% more referrals from satisfied customers than an appeal letter alone.

• 48% or consumers would like to receive  more promotional items.

• 89% of consumers can recall the advertiser on a promotional product they recieved in the last 2 years.

• 7 in 10 brands consider promotional products mostly or always effective in achieving marketing goals.

• 79% of consumers researched the brand they recieved the promotional product from. 

• 83% of consumers are more likely to do business with the brand that gave them a promotional product.

• Promotional products gave 82% of consumers a more favorable impression to that brand .

• 81% of consumers keep promotional products for over a year.  41% 1-5 years.  22% 6-10 years.  18% 11 or more years.

• 9 in 10 consumers recall the branding on a promotional product they were given.

• 8 in 10 recall the messaging on a promotional product they were given.

• 7 in 10 recall the call to action of a promotional product they were given.

• Promotional products are ranked the #1 most effective form of advertising to prompt action across all generations, over broadcast, online, print, and mobile.

• Top 3 reasons people keep promotional products,: fun, functional, trendy

• 10-15% of those 17-35 go out of their way to avoid traditional advertising methods

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