PROMOTIONAL STATISTICS
Apparel
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Wearables are the top promotional products.
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Male consumers are more likely to own shirts and caps.
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Promotional apparel allows your brand to continually stimulate two out of 5 of a consumer's senses (sight and touch).
Bags
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Decorated bags are viewed nearly 6000 times in a lifetime.
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If a promotional bag cost you $20, at 6000 views that's $0.003 per view.
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31% of US consumers own a promotional bag.
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Women consumers are more likely to own bags.
Caps
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Decorated caps get seen over 3000 times in a lifetime.
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If that hat cost you $20, at only 3000 views that's $0.007 per view.
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Male consumers are more likely to own shirts and caps.
Outerwear
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15% of people in the midwest own logoed outerwear.
Polos
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Polos generate of over 2300 impression in their lifetime.
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Currently, regarding polos, Safety yellow, light pink, and purple are the most searched for colors
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65% of consumers own promotional polo shirts
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Gen Xers own an aveage of 3 promo polos
General
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8 in 10 people own between 1 and 10 promotional products.
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85% of people did business with a brand after recieving a promotional product.
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55% of the time promotional products create a more favorable impression of that organization.
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Adding a promotional product to your media mix increases it's effectiveness by up to 44%.
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Promotional products draw as much as 500% more referrals from satisfied customers than an appeal letter alone.
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48% or consumers would like to receive more promotional items.
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89% of consumers can recall the advertiser on a promotional product they recieved in the last 2 years.
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7 in 10 brands consider promotional products mostly or always effective in achieving marketing goals.
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79% of consumers researched the brand they recieved the promotional product from.
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83% of consumers are more likely to do business with the brand that gave them a promotional product.
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Promotional products gave 82% of consumers a more favorable impression to that brand .
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81% of consumers keep promotional products for over a year. 41% 1-5 years. 22% 6-10 years. 18% 11 or more years.
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9 in 10 consumers recall the branding on a promotional product they were given.
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8 in 10 recall the messaging on a promotional product they were given.
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7 in 10 recall the call to action of a promotional product they were given.
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Promotional products are ranked the #1 most effective form of advertising to prompt action across all generations, over broadcast, online, print, and mobile.
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Top 3 reasons people keep promotional products,: fun, functional, trendy
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10-15% of those 17-35 go out of their way to avoid traditional advertising methods